Guarantee

At least 80 percent of the income raised by a healthy nonprofit organization will come from only 20 percent of its donors. In fact, for many organizations, more than 90 percent of income comes from 10 percent of donors. Most organizations will understandably focus heavily on these major contributors.

Using proven successful methods, Direct Appeal can help you increase income from the 80-90 percent of donors not performing at the level they could be. We can help you design a fundraising program that will reactivate your inactive donors, increase donations from existing donors and grow your file with brand new donors.

We are so confident in the success of our programs that we will guarantee you will never lose money using any of them. Direct Appeal will donate the difference if your income does not at least equal the out of pocket costs of any Direct Appeal direct mail campaign.